Journal ID : TRKU-09-10-2020-11223
[This article belongs to Volume - 62, Issue - 10]
Total View : 438

Title : THE MANAGEMENT MODEL OF BATIK PASAR PRODUCTION IN PANDEMIC ERA COVID19 (A STUDY AT THE INDUSTRIAL CENTER OF BATIK MASARAN SRAGEN INDONESIA)

Abstract :

ABTRACT - There are real businesses in the community, especially small and middle business, experiencing paralysis in this pandemic era covid 19 where the economic and social sectors experience shocks. This problem is very interesting to examined. This research aims to know how to produce market oriented batik in the pandemic era covid 19 and be able to be sold in the market and still exist. This research can be used as a recommendation for batik entrepreneurs in producing batik based on the market demand in the pandemic era. The method used in collecting the data is conducted by interview, questionnaire, and literature. This research was conducted in batik industrial center in Masaran, Sragen, Indonesia with population 165 batik entrepreneurs and 200 consumers of Batik Masaran Indonesia. The research design used qualitative and quantitative mix method with sequential explanatory.  The method of data analysis uses management of batik production through conjoint analysis in batik attributes, marketing model in increasing the sales in the pandemic covid 19. The result of the research shows that the management model can be carried out through consumer information, entrepreneur’s characteristics, entrepreneur’s environment, entrepreneurs interest, stake holder empowerment, entrepreneurs’ behavior and the entrepreneur learning process in increasing sales during the pandemic. 

 

 

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