The university need to improve their services for student, especially in this research focus on how to responses the student questions related the academic aspects. This research explained the analysis of chatbot model that suitable for university student. This research used Analytical Hierarchical Process (AHP) to determine the model of chatbot to response the student questions, the alternatives of this model are flow chatbot and artificial intelligence with natural language processing. The criteria that we used to analysis this model is easy maintenance, easy modification, error rate, performance, and cost. We used one expert judgement method to assess the chatbot based on those criteria. The results showed the suitable model for university student is flow chatbot at the initial state based on the current situation and complexity of university in Indonesia