The objective to be achieved in this research is to determine the demographic factors and investment motives of the SME sector in Samarinda. The method in this research is Path Analysis or better known as Path Analysis, with the Likert scale as the measurement scale. The population as a whole with a sample of 200 respondents. The data processing technique uses the SEM method based on Partial Least Square (PLS). The results showed that the investment motive had a significant influence on investment decisions in the MSME sector in Kalimantan.