Journal ID : TRKU-18-07-2020-10902
[This article belongs to Volume - 62, Issue - 07]
Total View : 424

Title : Factors That Influence the Behavior of Tourist Destinations Visitors

Abstract :

Tourism in Maluku is a challenge for the region due to geographical conditions as an archipelago. This affects the choice of visitors or tourists who want to travel to Maluku. This study aimed to examine and explain the influence of visitor attitudes towards the word of mouse, visitor attitudes and word of mouse towards the image of tourist destinations, as well as visitor attitudes and word of mouse towards visiting intentions. Destination image of visiting intentions, visiting intentions of tourist destination visitor’s behavior, and socioeconomic status moderates the image of tourist destinations influence on visiting intentions. Meanwhile, socioeconomic status moderates the intention of visiting influence on visitor behavior on Maluku tourist destinations. Determination of the sample used purposive random sampling with a sample of 207 respondents, and the sampling technique was accidental. The data processing used XLSTAT PLS-PM 2013 software. The study results prove that visitors' attitude is able to increase the interaction of word of mouse to share information on tourist destinations. The attitude of visitors can improve the image of the destination. Word of mouse interaction to share and search for information can improve the destination image. Attitude can improve the image of the destination. Word of mouse interaction to share information does not affect the visiting intention. Destination image can increase visiting intentions. Visiting intention can improve visitor behavior. The socioeconomic status that moderates the image of the tourist destination influences the visiting intention. The socioeconomic status that moderates the visiting intention influences behavior. Further research is suggested to examine the local cultural variables that characterize an area with socio-demographics as moderation variables

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