Journal ID : TRKU-24-12-2020-11369
[This article belongs to Volume - 63, Issue - 01]
Total View : 401

Title : ADVANTAGE AND TECHNICAL OF TOURISM WEB COLLABORATION TO SUPPORT PROMOTION AND MARKETING

Abstract :

This study aims to examine the benefits and positive impacts of the use of web collaboration in the tourism to support promotion and marketing of the tourism industry by increasing possibility access information of tourism products. The success of promotion and marketing will increase if tourists more often get tourism information with comprehensive information of tourism products. This research applies a qualitative method by reviewing the law on tourism business at provincial level in Indonesia as a basis for tourism web collaboration, awareness and participation of tourism web owners, collaboration and the availability of information system technology to support web collaboration. The results of this study are the model of web collaboration that will have positive impacts on opportunities for accessing tourism information, updating and standardization of tourism information and the technical approach of web collaboration.

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